Jake Paul vs. Mike Tyson: A Hit or Blow for Netflix?

By Kris Kobernat November 26, 2024

The boxing match between Jake Paul and Mike Tyson on November 15th was, in many ways, a huge hit. Netflix reported 108 million viewers worldwide as network traffic volumes surged, especially in North America. Fans eager to witness the clash of generations streamed the event from wherever they could – from television sets in their living rooms to their...

Topics: Netflix, Quality of experience, App qoe, App quality of experience

COVID-19 Update: Growth of video during work at home

By Cam Cullen, VP of Government Solutions March 18, 2020

Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is above...

Topics: Netflix, Youtube, Global internet phenomena, Covid 19

Video Streaming Management during COVID

By Trish Crompton, Senior Product Marketing Manager March 17, 2020

In a recent chat with one of my friends, I made reference to the toilet paper crisis of 2020, which for some is eclipsing the real crisis of 2020 – COVID-19.

Topics: Netflix, Video streaming, Streaming video, Covid 19

Mobile Internet Phenomena Preview: Are Facebook and Google the biggest brands for mobile traffic?

By Cam Cullen, VP of Government Solutions February 17, 2020

If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?

Topics: Google, Netflix, Apple, Facebook, Whatsapp, Mobile internet phenomena, Instagram, Microsoft, Amazon

Mobile Internet Phenomena Preview: How will 5G mobile networks behave?

By Cam Cullen, VP of Government Solutions February 12, 2020

What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?

Topics: Netflix, Amazonprime, Youtube, Nest, Xbox live, Playstation network, Mobile internet phenomena, Hulu, Disney

Countdown to the 2020 Mobile Internet Phenomena Report...

By Cam Cullen, VP of Government Solutions February 11, 2020

Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...

Topics: Netflix, Youtube, Facebook, Pokemon go, Mobile internet phenomena, Tiktok, Pubg, Fortnite, Instagram

How many streaming services must one have?

By Trish Crompton, Senior Product Marketing Manager October 16, 2019

It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?

Topics: Video, Netflix, Amazonprime, Video streaming, Hbo, Hulu, Disney, 4K, Apple tv

The New Reality of Video: Fragmentation, Upstream, and Categories

By Trish Crompton, Senior Product Marketing Manager October 10, 2019

Video is taking over! At this point it feels like a broken record, but in reality… well, it is the reality.

Topics: Video, Netflix

Netflix is 12.6% of downstream traffic on the internet, but not #1 in 2019: A Global Internet Phenomena preview

By Cam Cullen, VP of Government Solutions September 6, 2019

For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is looking...

Topics: Netflix, Video streaming, Global internet phenomena

Over 43% of the internet is consumed by Netflix, Google, Amazon, Facebook, Microsoft, and Apple: Global Internet Phenomena Spotlight

By Cam Cullen, VP of Government Solutions August 30, 2019

We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content would...

Topics: Google, Netflix, Apple, Facebook, Global internet phenomena, Microsoft, Amazon

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