Excellent services, engaging in-store experiences
and a high level of customization are the criteria redefining the new retail landscape. To compete in this new environment, retailers are upending their business models. They are using their physical stores as a media and brand showcase to attract and engage customers with more personalized experiences, while browsing, and sales transactions are performed online. Automation is occurring at every level as augmented and virtual reality, the Internet of Things, and connected inventory and logistics introduce new network challenges including:
- Managing exponential traffic growth
- Prioritizing business critical applications - point-of-sale, inventory systems, security video;
- Influencing customer behavior with personalization - promotions, product placement, location, quality of experience); and
- Enhancing security by blocking unauthorized or malicious traffic.
These challenges can be met by intelligent traffic management with an advanced, machine learning- powered traffic classification engine.
